Postcard Mailer Design

March 13, 2016
Daily Kickbacks Postcard

Mailing Guidelines and Design for PostcardsThough many of the standards for each type of mailing piece are similar, there are design guidelines and diagrams below for postcards, envelopes, folded work like brochures, and stapled pieces like booklets. Following the design guidelines below when creating your mailing pieces will ensure they are accepted by the USPS and enhance the likelihood they are delivered successfully to intended recipients.

See guidelines for:

  • Postcards must be at least 3-1/2” tall by 5” long. To qualify for First Class rates, it can be no larger than 4-1/4” tall by 6” long; for Standard rates, no larger than 6-1/8" tall by 11-1/2" long.
  • Never put any wording, logos, or other important art closer than 1/16” from the edge, or it may get trimmed off during the printing process.
  • Leave a 1” by 1” space in the upper right hand corner of the front side design for the postcard’s postage or indicia.
  • The address can be placed anywhere within a specific space on the postcard. This area is 1/2” from the left and right edge of the card, 3/4” from the bottom, and is 2 1/8” tall.
  • If a return address is included, it should be located 1/4” from the top and left side of the postcard.
  • There should be no more than 7% of ink coverage in the addressing and barcode areas.Mailing Guidelines Diagram for Self Mailers This allows for easier scanning by machines and reading by postal workers.
  • The Intelligent Mail barcode is about 3” wide, 5/8” tall and can be included in the address block if there is at least 3.5” of horizontal space available in the address area.
  • If the barcode is not included in the address block, it will be placed across the bottom of the postcard, toward the right side corner. Leave a space 3/4" tall by 4 7/8” long in the lower right hand corner to allow for it. Keep important design elements outside this space, as it may be covered by the barcode.
  • If you will be adding stamps and messaging after printing, we would suggest a 1-sided UV coating as this keeps the art or graphic side intact, while allowing for stamps and personalizing on the non-UV coated side.
  • If you will be using a prepaid, printed indicia and variable data printing for addressing and messaging, then we would suggest a 2-sided U/V coating to fully protect your printed piece.
  • Smartpress.com envelopes come in standard sizes, with the smallest being the A1 3.625” by 5.125” and the largest being the Envelope 9” by 12". The dimensions of your design should correspond with the dimensions of the envelope you choose.
  • Do not place any wording, logos, or other art too close to the edge of the envelope. Leave at least 1/16” clearance around the edge of the envelope.
  • Return Address should be 1/4” from the top and left side of the envelope.
  • Leave a 1” by 1” space in the upper right hand corner of the front side design for the envelope’s postage or indicia.
  • The top of the Mailing Address cannot be placed higher than 2 3/4” from the bottom of the envelope.
  • There should be no more than 7% of ink coverage in the addressing and barcode areas. This allows for easier scanning by machines and reading by postal workers.
  • If the barcode is not included in the address block, it will be placed across the bottom of the envelope, toward the right side corner. Leave a space 3/4" tall by 4 7/8” long in the lower right hand corner to allow for it. Keep important design elements outside this space, as it may be covered by the barcode.
Mailing Guidelines Envelope Design Mailing Guides and Design for Booklets
Source: smartpress.com
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